Fines By Fortune

Our Futures > Their Fortunes

Who we are

Fines by Fortune is a newly launched campaign, started in 2026. Last year, after over 100 conversations about what’s making us angry, a room of 80 people voted for a campaign to Tax the Rich. United in our values of fairness and justice, we have come together to demand a system that no longer privileges the wealthy. 

What’s the problem?

Fines should be meaningfully holding the powerful accountable rather than devastating ordinary people’s lives. Currently the wealthy know money can make you above the law. Wealthy businesses and individuals alike are able to commit financial crimes without consequence, when they can afford to absorb the fine and do the crime again. 

How are we solving it?

We launched our campaign in response to the Financial Conduct Authority (FCA)’s open consultation into their penalty and decision-making policies, parts of which have not been updated since 2010. FCA fines have seen a 78% decline from five years ago according to data from The Bureau of Investigative Journalism. This FCA consultation offers us a critical chance to call for proportionate penalties on the wealthy who commit financial crimes. We responded by taking action on their doorstep, delivering our response in person and making our voices heard at FCA headquarters. 

This is only the beginning. We believe all fines should be based on wealth, so we stop punishing the poor and instead, penalty the wealthy. 

How can I help?

We are open for young people to join our meetings on Wednesday evenings, taking action together every month. If we’re to make a difference on a big, national issue like this, we need hundreds of young people. We’re well on our way to that, but we need you too! If you’d like to get involved, contact hello@theadvocacyacademy.com