I have built my strategic communications and brand strategy knowledge working on global and grassroots projects both within the traditional advertising and non-profit sector. I’ve worked with governments, civil society, foundations, academia, and NGOs, using social behaviour change communications (SBCC) to positively influence social impact, development and sustainability policies, and behaviour. With a background in student campaigning, and a BA in English Language and Literature from the University of Oxford, I passionately believe in the power of using great communications as a vehicle for change.

Outside of work, I’ve been a spoken word poet for over 10 years now, and have a deep love for filmmaking that gave birth to my production company Atinuda Productions Ltd. I’m also a published writer whose work has been featured in a number of anthologies including 4th Estate Books’ Loud Black Girls anthology, Rhodes Must Fall: The Struggle to Decolonise the Racist Heart of Empire, Thiiird Magazine, Teen Vogue and more.